Don’t Book the Venue Yet: Define the Why, Then Design the Event

event planning purpose

Before booking a venue, take a step back and define the true purpose of your event. Understanding the “why” gives direction to every decision—from the venue and theme to the guest experience. When you start with intention, you design not just an event, but a meaningful experience that resonates with your audience.

Stuttgart: The City That Whispers Excellence

Events 2050: Stop Optimising Yesterday, Start Prototyping Tomorrow

Explore Stuttgart, Germany’s dynamic hub of innovation, design, and culture — a city where world-class engineering meets artistic flair. From precision automotive heritage to modern architecture and creative energy, Stuttgart embodies quiet excellence and refined craftsmanship. Wander through museums, gardens, and galleries that reflect its passion for progress and beauty.

The Rise of the Values-Driven Traveller

The Rise of the Values-Driven Traveller

The pattern we see across The DMC Collective’s client base—and echoed by industry research from the Incentive Research Foundation, the SITE Foundation and Oxford Economics—is simple: the trips that genuinely change behaviour are the ones that reflect participants’ values.

Events 2050: Stop Optimising Yesterday, Start Prototyping Tomorrow

Events 2050: Stop Optimising Yesterday, Start Prototyping Tomorrow

Your turn — let’s open this up for debate:
When you map your own events on the Event Futures Map, which will you tackle first — the pulls that inspire you, the pushes that pressure you, or the weights you need to drop?
And when we look back from 2050, what will we wish we’d started prototyping today?

Why Are Office Parties Still Inside Four Walls?

Christmas Party Venues 2026

The best parties don’t shout. They invite. They make room for different speeds, different bodies, different comfort zones—and they let the place itself do some of the hosting. So ask again: why are our office parties still inside four walls? If you can’t find a persuasive answer, step outside and let Europe help you host.

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