The
DMC Collective

Plonkberry

Some destinations are polished.
Some are poised.
And some are pure Plonkberry.

What’s Plonkberry, you ask?
It’s that moment when everything is a little bit wonky, but absolutely wonderful.

The vineyard where you arrive late because the satnav got confused — but they welcome you with homemade wine and stories.
The mountaintop hut where the chairs don’t match, but the view knocks you breathless.
The tiny town that wasn’t on the itinerary, but ends up stealing the show.

At The DMC Collective, we think events need a touch of Plonkberry.
Because sometimes, the things you don`t plan are the ones people remember forever.

So, fellow event professionals:

Where’s your ultimate Plonkberry destination?
The place that charmed you by being a little imperfect — and all the better for it?

👇 Share your stories. Let’s celebrate the glorious, messy magic of travel.

#EventProfs #IncentiveTravel #OffTheBeatenPath #DMCCollectiveVibes …

Hiccupsworth

Every event has one.

That unexpected wobble.
The keynote speaker stuck in traffic.
The AV that refuses to behave.
The box of delegate lanyards mysteriously routed via Helsinki.

We call it the Hiccupsworth.

It’s not a crisis. Not quite a drama.
But it is that inevitable moment where something (or someone) goes a bit… sideways.

Here’s the thing though:
Hiccupsworths are where the real event magic happens.
Because it’s in those wobbly little moments that your team shines, your partnerships prove their worth, and the client sees what you’re really made of.

At The DMC Collective, we actually kind of love a Hiccupsworth.
Handled right, it becomes part of the story. The laugh at dinner. The anecdote that bonds a team.

So, event pros — over to you:

What’s your most memorable Hiccupsworth?
And did it turn out better than the plan?

👇 Tell us. We’ve all been there.

#EventProfs #EventStories #BehindTheScenes #DMCCollectiveVibes …

🐣 Easter is upon us – time to hunt for ROI as keenly as we hunt for chocolate eggs!

Last week we unwrapped our new (and slightly cheeky) guide, “Mastering Event ROI with the VISION Method.” The framework is as straightforward as an egg‑and‑spoon race:

🎯 Verify Goals
🔍 Inspect Data
📏 Set Metrics
🤝 Implement Strategy
🛠 Organise Operations
🌱 Nurture & Optimise

Crack these six steps and even the flashiest showcase becomes a bottom‑line treat – while Finance keeps both eyebrows exactly where they belong. 😅

A few egg‑cellent take‑aways

SMART goals beat “feel‑good vibes” every time. Vague aims = scrambled results.

Sales love leads – but only if they’re warmer than hot‑cross buns. Align early or brace for tumbleweed.

Confetti is optional; ROI is compulsory. Print it, laminate it, frame it.

Post‑event silence is an ROI vacuum. Follow up within 48 hours or watch leads hop away faster than the Easter Bunny.

We’ve even tucked in a fool‑proof formula that makes your revenue curve shine brighter than foil‑wrapped eggs in spring sunshine. 📈✨

📰 Fancy a smile and a framework for turning your next event into measurable value? Hop over to the full article:

👉 https://thedmccollective.com/mastering-event-roi-with-the-vision-method/

Your turn:
What’s the funniest – or most eyebrow‑raising – “ROI justification” you’ve heard after an event? Share your stories below and let’s laugh and learn together. Chocolate contributions welcome! 👇

#EventROI #EventProfs #EventMarketing #B2BEvents #VISIONFramework #EventStrategy #Easter2025 …

Flibber

Flibber.
That delicious moment when your mind drifts off… not from boredom, but from bliss.

You`re lying on a sun-warmed rock by a lake in Bavaria.
A breeze hums through the pines.

You were meant to check your phone ten minutes ago — but forgot. And frankly, you don’t care.
That’s Flibber.

At The DMC Collective, we believe every well-designed corporate retreat needs space to Flibber.

It’s the white space in the schedule. The unprogrammed hour. The optional walk. The guided breathwork that ends in birdsong and silence.
Because creativity doesn’t bloom in packed agendas.

It blooms in stillness. In slowness. In Flibber.

So to all the event pros out there:
When was the last time you deliberately designed space for people to do absolutely nothing?

👇 How do you build Flibber into your programmes? We’d love to steal your best ideas (respectfully, of course).

#EventProfs #WellnessEvents #MindfulMeetings #DMCCollectiveVibes …

Yodelpop

Yodelpop.
It’s not a snack. Not a soundcheck. Not a new genre of Euro-disco (though… maybe it should be?).

To us, Yodelpop is that snap of unexpected joy you get when an event moment just sings.

Like when your guests arrive and are greeted by alphorns echoing through the valley.
Or when the meeting ends early and someone shouts, “Let’s hike to that waterfall!”
Or when an after-dinner speaker ends up leading an impromptu singalong by the firepit.

These are the Yodelpop moments.
Small, spontaneous bursts of joy. Not in the plan, but better than anything you could’ve planned.
And as event professionals, we live for them.

So tell us:
What’s been your favourite unscripted “Yodelpop” moment at an event?
The kind of magic that happens when people are truly present?

👇 Share the joy. We’ll bring the cowbells.

#EventProfs #IncentiveTravel #UnforgettableEvents #DMCCollectiveVibes …

🌲 Escape ordinary. Embrace extraordinary. 🌲

Leave city lights behind for starry skies and secret spots. Explore Germany’s glamping treasures—from serene Lake Tegernsee and Mosel vineyards to chic and sandy Sylt.

✨ Campfires. Connection. Transformation. ✨

👉 Tap the link in bio and step into your next corporate adventure.

#HiddenGermany #CorporateRetreat #GlampingGoals #SyltStyle #ExploreGermany …

Pumpernickel

Pumpernickel.
Not your average bread — and not your average venue either.

It’s deep. Bold. Slightly moody.
And frankly, a bit misunderstood. Just like those lesser-known spaces we love sourcing — the ones tucked beneath railway arches, behind unmarked doors, or inside converted monasteries (yes, really).

At The DMC Collective, we call these our “Pumpernickel Venues”.

They’re not about glitz.
They’re about grit. Story. Texture.
You walk in and feel something — history, atmosphere, intention. They’re the sort of places where ideas land a little heavier, conversations go a little deeper, and memories linger just that bit longer.

Because sometimes, a space doesn’t need to impress.
It needs to resonate.

Event pros, over to you —
What’s the most “pumpernickel” venue you’ve ever used or seen? The kind that leaves a mark, not just a memory?

👇 Let’s get poetic about place.

#EventProfs #VenueSourcing #AtmosphericEvents #DMCCollectiveVibes …

Snorklewump

Sometimes, event planning feels like one big Snorklewump.

You know what I mean… that glorious, slightly chaotic mash-up of ideas, stakeholders, timelines, and a rogue request for a fire-breathing alpaca.
(It happened. We don’t talk about it.)

But here’s the magic:
From the chaos comes cohesion.
From the Snorklewump comes… the spark.

At The DMC Collective, we’ve learnt that creative mess is often the birthplace of unforgettable experiences. The brief might start as a doodle, a mood board, or a voice note at 2am — but when you trust the process (and each other), something extraordinary takes shape.

So here’s to the beautifully bizarre beginnings.
To the brainwaves scribbled on napkins.
To the moments where you think, “What even is this?” and push through anyway.

Fellow event profs:
What’s been your biggest Snorklewump moment… and how did it turn out?

👇 We’re ready for the stories.

#EventProfs #CreativeProcess #EventPlanningChaos #DMCCollectiveVibes …

Crumpet

Let’s talk about crumpets — and no, this isn’t a breakfast review.

A crumpet is warm, comforting, a little indulgent, and completely underrated.
And oddly, it reminds us of truly great venues.

You know the ones — the places that don’t scream luxury, but whisper it. Where the lighting is just right, the staff remember your name, and the coffee?
Actual heaven.
They might not make the glossy magazine spreads… but attendees remember them.

At The DMC Collective, we call these “Crumpet Venues”.

Cosy, surprising, beautifully layered.
They wrap your guests in a sort of gentle wow.

So here’s a question for the event profs out there:
What’s your favourite ‘crumpet’ venue?
That perfectly imperfect spot that delivers soul, not just sparkle.

Drop your hidden gems in the comments. Let’s build a shortlist that would make Mary Berry proud.

#EventProfs #VenueSourcing #HiddenGems #DMCCollectiveVibes …