Bormio Incentive Travel 2026: Where the Italian Alps Deliver Adrenaline, Thermal Luxury and Quiet Prestige — Winter and Summer

Bormio does not try to impress you at first glance. It doesn’t flash. It doesn’t shout. It doesn’t lean into Alpine cliché. Instead, it settles into your system the way the best Italian experiences do: through atmosphere, through detail, through that unteachable sense of misura—measure—that makes something feel expensive without ever looking for applause.

Event Data Strategy 2026: First-Party Data, CRM & Event ROI

In our pillar piece, Event Industry Outlook 2026: Trends for Corporate Events, we set a clear direction: corporate events are shifting from campaigns to products—built for outcomes, iterated with data, and measured with rigour.